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$45.00 USD

2021 Coors Western Art Exhibit & Sale

National Western Stock Show, Denver, CO

Application Dates: January 15, 2020 – April 15, 2020 (Deadline Extended!)

Application Fee: $45.00

Notification Date: By June 30, 2020

Required Items

Seeking visual artists with a contemporary Western style. A Minimum of 6 and a maximum of 10 images of paintings, prints, sculptures, photos, or other fine art. We will not select jewelry, furniture, saddles, pottery, or other fine crafts. No offset prints or giclee reproductions of original work (fine art photography printed digitally is okay).

Submit titles, prices, medium, description, and sizes of artwork.

Optional: Artist statement

Optional: Biography

Notifications: Results will be sent to applicants via Submittable by June 30, 2020. If you do not receive notification by June 30, 2020, you have not been accepted into the show.


Artist application for two exhibitions at the non-profit National Western Stock Show in Denver, CO: Coors Western Art Exhibit & Sale and the Gallery at the National Western Club. Opening events are in December 2020 and January 2021, and both exhibitions are open the the public January 9-24, 2021. 

1) Coors Western Art Exhibit & Sale:  Artists receive 70% commission for sales. This is one of the country's most well-attended and highest-grossing contemporary Western art exhibits. Curated by Rose Fredrick, the show seeks artists exploring the contemporary West through subject matter, technique, and/or media. Exhibition has up to 60 artists--we fill up to 15 spots in this show each year. Artwork in this exhibit is on display in the Coors Art Gallery during the Stock Show.

2) Gallery at the National Western Club:  Artists receive 60% commission for sales. This is an off-shoot of the Coors Western Art Exhibit, seeking emerging artists who focus on the contemporary West. Also curated by Rose Fredrick, the exhibition has up to 15 artists--we fill up to 10 spots in this show each year. Artwork in this exhibit is on display in the National Western Club during the Stock Show.

Before applying, please visit our website, www.coorswesternart.com for details about the exhibits and events, and to look at the work by other artists. We highly recommend you have an understanding of the show and its direction and purpose before applying. 

This application is for both exhibitions, the curator will determine which is best for your work. Submit 6-10 examples of your best work for review, either current or past/sold work. The examples do not have to be the pieces intended for the exhibit. You may submit multiple media in one application. 

General Guidelines

1) Artists are allowed to submit 3 larger works plus 3 miniatures (smaller works) when accepted for a total of 6 pieces. Work is sold at retail price, ie. the going sales value for the work on the public market. The miniatures are part of a silent auction during the opening gala. Silent auction bids above the set price go to the National Western Scholarship Trust, and the artist retains the standard commission of the set price.

2) Work must be on premises November 2020 through February 2021, specific dates on timeline sent upon acceptance. All artwork exhibited must be available for purchase, and no pre-sales are allowed. Work should be current and not have been shown in Colorado, with exceptions for sculpture. 

3) Please submit only original work in any medium with Western subject matter or spirit, broadly defined. Keep in mind, our show is known for contemporary viewpoints and media. Etchings, prints, and photographs in small editions may be considered, but no giclee or mechanical reproductions of original work. We do accept digital photographic prints.

4) The curator will work with the artist regarding the specific artwork for the show. Artist may need to create new works. The curator reserves the right to remove work from the show at any time for any reason. After acceptance, the contract and show timeline will be sent to the artist. 

6) We are an organization seeking artists to support rather than a show of one-off artworks. If you have created one Western piece in all your time as an artist, you may not be the best fit for our show. 

7) We accept artists from the United States, North America, and Europe. Artists are not guaranteed to be asked back to the show.

8) Artists are responsible for shipping their work both to the exhibit and return shipping if it does not sell. We suggest artists provide insurance to cover the artwork while in transit. Unsold artwork will be repacked and returned to the artist in the same shipping container as received. Works are fully insured when on our premises.

9) Accepted artworks must remain on display for the entire duration of the exhibition and will not be available for pick-up until the day after the exhibit ends. All works must be ready to show – framed, wired for hanging, with bases. All work is sold framed, including multiples of prints and photographs.

10) The results of the jurying will be final. No refunds will be made on unaccepted entries.

About Us

The Coors Western Art Exhibit & Sale began as the joint inspiration of Coors Brewing Company and the National Western Stock Show in 1993. Produced by the National Western Stock Show, proceeds from the Coors Western Art Exhibit & Sale benefit the National Western Scholarship Trust. This trust annually provides college financial support to 100 of our next generation of agriculture, veterinary science, and rural medical leaders. The Coors Western Art Exhibit is considered one of the finest contemporary western art exhibits in the United States.

The National Western Stock Show is the super bowl of livestock shows, including live horse shows, rodeos, livestock auctions, and trade show hall. Over 30,000 visitors come through the Coors Western Art Gallery every year. 

Rose Fredrick has curated the Coors Western Art Exhibit & Sale since 1997. Over that time the show has grown from 30 artists to 60, and now includes the Gallery at the National Western Club. As an art advisor, publisher and writer, Rose has been actively involved in the Denver art scene for more than 25 years, working on exhibitions for non-profit causes and writing about art and artists for national publications. Fredrick won a National Endowment for the Arts grant in 2006, to curate a traveling exhibition title “Master Pieces of Colorado,” which explored the legacy of landscape painting in Colorado. Her interview with Wayne Thiebaud has been viewed at museums during his retrospective exhibitions, and is used by artists and professors in college curriculum. She has been asked to jury numerous exhibitions, and has both moderated and sat on panel discussions covering such topics as Art versus Smut: Where Does Photography Cross the Line and What’s Wrong with Western Art? Most recently, Fredrick has started a fine art publishing company with an affiliation to University of New Mexico Press. Her publication Elevated Perspectives: The Paintings of Joellyn Duesberry was selected as a finalist for the Colorado Book Awards. Fredrick is also the curator of the Parker Arts, Culture, and Events Center (PACE).

Contact Information

Coors Western Art Coordinator

National Western Stock Show 

4655 Humboldt St. / Denver, CO 80216 



We use Submittable to accept and review our submissions.